3 Steps to Post on LinkedIn (Even When You're Terrified)

By

Hannah Kissel

October 13, 2026

•

11

min

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About the episode

You know LinkedIn could open doors. You also know that posting feels like walking onto a stage where everyone's waiting for you to trip. So you don't post. And the gap between the career you want and the career you have keeps growing. In this episode, Hannah answers a listener who wants to build her expertise in public but is terrified of being judged, laughed at, or seen as stupid. Here's what we want you to hear first: this is not imposter syndrome. We push back on that label hard. Being afraid to post is a skills gap, you haven't built the muscle yet. And muscles are built by repetition, not by waiting to feel ready.

We cover:

Why LinkedIn feels more exposing than Instagram or TikTok
The spotlight effect: the fear that everyone is watching you, when almost nobody is
Why "I want to build my personal brand" is a goal that gets you nowhere, and the one question to ask instead
What the fear of "looking stupid" is usually protecting you from (mine traced back to being bullied in high school)
How Internal Family Systems therapy helps you name and soothe the part of you that's scared
The ritual that actually works: a set day, a set time, a 30-minute cap, and a scheduled post
Why you should start with once a week or even once a fortnight and not more

Hannah coached current and former LinkedIn employees through this exact fear. And felt it herself after posting. The price of admission is being embarrassed. The question is whether you want your career to move more than you want to avoid that feeling.

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I'm Hannah

Executive Coach, columnist, podcaster, and speaker.

My mission is to help high-performing leaders become more confident, successful, and fulfilled in thier careers.

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3 Steps to Post on LinkedIn (Even When You're Terrified)

You know LinkedIn could open doors. You also know that posting feels like walking onto a stage where everyone's waiting for you to trip. So you don't post. And the gap between the career you want and the career you have keeps growing. In this episode, Hannah answers a listener who wants to build her expertise in public but is terrified of being judged, laughed at, or seen as stupid. Here's what we want you to hear first: this is not imposter syndrome. We push back on that label hard. Being afraid to post is a skills gap, you haven't built the muscle yet. And muscles are built by repetition, not by waiting to feel ready.

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