‍KEY TAKEAWAYS

• Overcomplicating and overstrategizing your work often stems from a fear of being ordinary and stupid.
• Doing less is a deliberate strategy where you subtract instead of looking to add to your commitments.
• Stripping back on platforms like Instagram and TikTok creates the space to develop the B2B side of your business.
• You can achieve forty percent business growth by working a solid thirty to thirty-five hours a week without working weekends or nights.

‍

Timestamps:

01:15 — The official rebrand

02:30 — Something had to give — and the big announcement 🎉

03:45 — The business analysis that changed everything

04:00 — The full brand refresh: new logo, new website, new energy

05:00 — The B2B pivot: consulting, corporate talks, and public speaking

05:45 — The real cost of running a podcast as a solo operator

06:30 — The decision: letting the Big Fucking Dreams solo episodes go

07:00 — Why Hannah initially said "no" to cutting back — and what changed

08:00 — "Simplify" as a word of the year for someone who doesn't simplify easily

08:15 — The master's degree story: overcomplicating as a pattern

09:00 — Internal Family Systems: the parts that fear being ordinary

09:45 — The mentor conversation and committing to the plan

10:30 — The confirmation: doing less is the right direction

12:00 — Making room for something different

12:30 — What Hannah wants this next season to feel like: spacious, relaxed, luxurious

12:45 — The invitation to you: where can YOU do less?